ALEX’s mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children’s activities provide lots of fun and they open a child’s mind to new skills, new ideas and new worlds.

ALEX products have received the most prestigious honors in the industry including over 250 awards from toy review organizations and leading consumer magazines. ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites. ( Recomended International Retailers Below )

Soft Rocker – Sheep

Item #1971S .
Approx Retail Price US $128.99
Age: 6 months +

Product Description from Manufacturer:–Soft, cuddly plush.Buckle me in for safety! Solid wood construction. Suitable for babies up to 30 lbs (13kg).Seat measures 9”W x 6”D (23cm x 15cm) Dimensions: 14.5 “D x 25.5”L x 15.5”H (37cm x 65cm x 39cm).

Giant Floor Puzzle – House

Item #577H
Approx Retail Price US $32.99
Age 12 Months +

Product Description from Manufacturer:–These 36” soft round mats are also giant 17-piece floor puzzles.

With these big, simple puzzle pieces, children learn about spatial relations and how the shapes of familiar objects fit into a bigger picture. Package measures 26” x 15” x 1.75”.

Count Out Loud Froggy

Item #858W
Approx Retail Price US $13.99
Age: 2 years +

Product Description from Manufacturer:–Froggy helps you learn to count, right in the tub! Dip him in the water and hear him count. Each time you repeat a number you add a fish!

Comes with 10 colorful EVA fish that float in the tub or stick to the tub wall. “Try Me” package.

Color And Cuddle Washable Pony

Item #69WH
Approx Retail Price US $15.99
Age: 3 years +

Product Description from Manufacturer:–Color me today. Wash me tonight. Then color me again tomorrow! Color these soft cuddly dolls with markers on the preprinted patterns or make up your own designs. Want to change their colors? They’re machine washable. Wash them and color again. Made of Tyvek’. Each comes with 4 washable markers and easy washing instructions

Monster Bubbles

Item #785
Approx Retail Price US $21.99
Ages 4 Years +

Product Description from Manufacturer:–Make Gi-Normous Bubbles! Simply add the bubble solution, switch on the bubble fan and turn the handle back and forth. Tear free bubble solution included 4 oz/118ml. Requires 2 “AA” batteries (not included).

Home Tweet Home

Item #663W
Approx Retail Price US $10.99
Age: 5 years +

Product Description from Manufacturer:–Attract song birds with a house built for two that you paint yourself.

Has a real thatched roof. Hang it proudly in your garden!

Measures 7′W x 6′H x 6′D. Includes 6 weatherproof paints, paintbrush and easy instructions.

Fold N Fly Paper Airplanes

Item #192W
Approx Retail Price US $9.99
Age 6 Years +

Product Description from Manufacturer:–Make 18 paper airplanes with cool designs and stickers.

Includes 18 two-sided printed papers, stickers, folding tool, and easy instruction book packed in a printed storage folder.

Deluxe Pottery Wheel

Item #168
Approx Retail Price US $64.99
Age 7 Years +

Product Description from Manufacturer:–Become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt your clay! The pottery wheel includes 6 unique carving attachments with an adjustable tool arm, carving blades, outline shaping tools, shaping tube and excavator, 2 lbs grey and terra cotta clay, 6 colors of paint, sponge, paint palette, 2 brushes, clay cutting cord, 80 mosaic tiles, 8 glass jewels, glue, AC adapter, and instructions.

Forever Friends

Item #11318
Approx Retail Price US $12.99
Age 8 years +

Product Description from Manufacturer:–A deluxe, personalized friendship scrapbook with a foam wheel and four colors of floss to make bracelets, rings, and anklets!

Activity pages include best friend quizzes, ideas for planning the ultimate slumber

SHOP FOR ALEX TOYS

Usa & Canada

UK & Europe

Australia & NZ.